We recently presented Nottingham City Transport, Nottingham Express Transit (NET) and tram operator Keolis with thank you plaques to express our gratitude for a donation worth over £25,000 in advertising.
Throughout the winter period our winter campaign message ‘You Can Make The Difference’ was applied to a 14-foot fully-wrapped double decker bus, 30 bus super rears, a full tram superside and 15 tram stops as a result of free advertising space given by the local transport companies.
We were anticipating a potential income shortfall of £70,000 in 2020 due to the pandemic and the cancellation of many fundraising events. Thanks to the generosity of these local businesses and over 1,000 people, the appeal raised £138,000 between November and January, marking the most successful appeal in our 45-year history.
Anthony Carver-Smith, NCT Marketing Manager, said: “The last 12 months have been very challenging, especially for charities who support some of the most vulnerable people in our society. We are honoured and touched to receive a plaque from Emmanuel House following the donation of advertising space on our buses to support their great work for people who are homeless. We are over the moon to hear that their Winter Appeal was so successful and raised such a large amount to support Nottingham’s homeless people”.
Paul Robinson, the tram operator’s Director and General Manager in Nottingham, said: “We were delighted to be able to support this campaign. Emmanuel House is doing fantastic work helping the most vulnerable in the community, a value we share. NET serves many key locations around the city, and we hope the colourful posters and eye-catching tram helped raise awareness of the charity and those who need its help”.
Denis Tully, CEO at Emmanuel House, said: “This year’s winter campaign was the most successful ever. We are indebted to Nottingham City Transport, NET and Keolis for their tremendous help and support in raising awareness about our campaign and the work we do in helping people out of homelessness. Their help was an integral part of what was achieved”.
You can read more about our winter appeal and the ‘you can make the difference’ campaign here.